by Elliot Swan 

Search Engine Optimization, commonly referred to as SEO, is quite important when it comes to marketing a site. There are millions of searches each day, and most webmasters want these searches to lead visitors (or even better yet, customers) to their site. But how to let people find your site though search engines? Well, in order to effectively optimize for search engines one should probably first know at least a little about the search engines themselves--including what they look for when ranking sites in their SERPs (Search Engine Results Pages).

Search Engine Optimization in layman’s terms refers to your sites ability to rank well in search engines. This is by far a complete and total bear, with all the different things that go into a site and how you design it. For me it’s no sweat. I know what needs to be done to make the magic happen, and with some help you can start designing for good ranking.