Search Engine Optimization in layman’s terms refers to your sites ability to rank well in search engines. This is by far a complete and total bear, with all the different things that go into a site and how you design it. For me it’s no sweat. I know what needs to be done to make the magic happen, and with some help you can start designing for good ranking.

I will go over tidbits of information just far enough that you can be considered mildly dangerous. From that point you’re going to have to experiment and learn on your own. I say this because as with most things experience is the best teacher. This will span over a few months and by the end, if you have been active in your yearning to place well you will be deadly awesome with your rankings. If you want to get the killer placement without the hassle you will have to pay someone, good luck finding someone who is not a scammer on that one, my sites rake in over a million hits per quarter so I am a truly a devastating machine on the optimization tip. Pay attention grasshopper, I’m going to drop the knowledge now.

Well down to the meat and potatoes.

Lesson one is simple and easy.

You must understand how a Search Engine (SE) works. It is designed to drive you to the information you are after. Nothing else. Now that's obvious right, well then why is it so hard to get good rankings? It’s not - - your just stupid. Not really, I'm just playing with ya there. Here it is people get ready to learn the dirty of the search engine. Meta Tags do nothing for you by themselves. Those have long since passed their day of working thanks to the same guys that try and sell you sexual enchancements and a free vacation in your email. They spammed the search engines with lies about what information they had. Since they lied about content they had on their sites, the SE’s went wild with ideas and new fangled ways to get you quality content to their users because they decided there has to be a better way than relying on someone’s honesty. So they came up with a process of checking your content for relevancy. Meaning you can say you’re in the window business but your content better reflect that if you want to get a ranking.

How does that work you ask; its simple. You submit your site to the search engine and have information regarding your subject in
your site. It’s really that simple. No kidding, get some content on there regarding your field and you will get ranking improvements.

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But Jerry I have content related to what people are after. No you don’t, IF you did you would be in the top five. Try harder and do it right. You have to have more content that is high quality with simple to find, and readable info. For example if you are going to talk about replacement windows you better have every single possible easy to find answer on your site relating to what people want to know about windows. Why you ask? Cause that's what they are looking for. That's how search engines work. They find the best content and deliver it. There are a lot of other smaller factors that go into that as well but this is the most important by far, and this is also just lesson one. I have to save some stuff for the future lessons but rest assured we’ll get there. Start working on your content first and the rest will fall into place later. The best way to get good results is to find out what people most want to know about what you do, your industry, your product or whatever. Then flood them with information on the subject. If it’s a screw there's not much to know, right? WRONG! Tell them why a screw works; what makes a screw stick, how a nail works and why a screw works better. The things they should look out for when using them outdoors as opposed to indoors. How far is too far to counter sink a screw? Stress ratings and all that good stuff will make people realize you are the person with the knowledge. The longer they stay on your page before hitting the back button the better off you are (yes the SE’s track that too). So make sure you answer everything you can think of. Don't talk about yours is the best because, because that incites the feeling of a sales pitch, and subsequently the rapid use of the back button. Remember your site will do poorly if it’s a sales pitch and tries to sell people your product, rather than inform them about what it does, how it works and what to avoid or look for in a product.

This people - - is why a two page website hardly ever gets you in the top ten except in rare cases, and those are very far and few between. You have to have the knowledge they want at their finger tips or they are going to a place that does.

Once again:

Focus on what you’re trying to rank well in. All content is not equal, yours needs to be easy to read, understand, and most of all interesting to the people you’re trying to entice. Once the people see you’re the expert they will rely on you for the info they are looking for, and believe it or not relevant content is a huge thing. I have jacked sites from being ranked 1,727,037 to the number 2 spot. Don't rely on anything you think you know when it comes to SE things, you have to make your site for the stupid because that's what you want - - ignorant people to come to your site and then leave well informed people. With that in mind remake your content and get ready for lesson two.

Contributed by Jerry Vandeveer

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